I have been a fan of this Italian brand for quite some time. There is something special about their designs. The D&G brand is one that exudes the Italian lifestyle.
Recently, D&G has been taking the Italian lifestyle to another level. For example, you can now find D&G fashion not just on the stereotypical model or featured in front of a static backdrop, but instead, on the streets of Italy with models of all ages and some "every day" people. With the brand's fall/winter 2017/2018 campaign, we see models and non-models together to create lifestyle imagery to help one relate to the brand in an unique way.
This lifestyle extension can be seen at the brand's latest shop-in-shop at Harrods in London where they went so far as to have installed stalls that are reminiscent of what you would find in an Italian Market.
As for social media, you can often find Stefano Gabbana (half of D&G, with Domenico Dolce being the half) on Instagram, sharing insight into his world, in and out of D&G. He often highlights those that wear the brand's looks by leveraging the hashtags designated by the brand, such as #DGGirl #DGMillennials or #DGWomen.
Here's a great example from the brand that targets two, what could be distinct, groups:
"The #DGMillennials bag offers a fresh and young alternative with unique details. This laminated gold and silver-tone leather shoulder bag features a mixed array of buttons, crystals and studs, rendered even more precious by a front logo with jewelled embellishments. #DGWomen"
The #DGMillennials tagged range from socialites to models, such as Lady Kitty Spencer (niece of Princess Diana), Cameron Dallas and Sofia Richie.
As for #DGWomen, this is someone from Sofia Vergara to Melania Trump.
https://www.instagram.com/p/BbHsRPyHTxC/?taken-by=dolcegabbana
Even with all of this marketing and targeting, what they have retained is their appreciation for artisan craftsmanship, such as hand painted personalization.
https://www.instagram.com/p/BarGweDnzh6/?taken-by=dolcegabbana
With every runway or even ad campaign, I look forward to seeing what D&G will do. They are a brand to watch.
With all of this Italian talk, I'm ready for something Italian! Shall I go with espresso...pasta....or...
- Aimee
P.S. Did you know Adea leverages Italian-made fabrics? Time to try something new from the Adea Collection, such as Adea stretch leggings in Italian jersey.
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